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Technology Surveys of Interest May 30, 2009

Posted by stewsutton in D7 All Things Digital, Knowledge Management.
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SurveysThere were several technology usage surveys presented at the Wall Street Journal All Things Digital Conference (D7) this past week.  I took some screen snapshots that seem to be reasonably legible so I am posting links to those images here.

The first image explores how the folks that run Twitter might consider making money someday.  Monetizing Twitter is the title of the slide.  Things like banner adds, professional accounts, and text advertising are compared across different demographic populations.

This next image explores the iPhone relationship with the AT&T service provider.  The title of this survey slide is iPhone Disincentives and it asks the question “What is the reason that you don’t own or use an iPhone?”  This question stimulated some interesting conversation with the CEO of AT&T during the conference session.

This next survey slide shows how things are going in the social network space (relative to participation). Social Network Participation is surveyed across different demographic groups and across the different social network services.  Twitter, MySpace and Facebook show some interesting results.  Take a look.

I found this next survey quite interesting.  The qustion (that many seem to have opinions about) is: “If you were using MySpace more in the past, why are you using it less today?”  So take a look at this slide: Using MySpace Less

So how are the search engines focused on consumer needs stacking up against each other?  We could reasonably assume that Google has the dominate market position.  But by how much?  And how are the other guys doing?  Search By The Numbers shows how the different public-facing search engines are doing against each other.  Google has 54% of the take with Yahoo with 22% of the search engine usage.  How about the other guys?  Take a look here to see How Consumers Choose Their Search Engine

So you think you want to buy a “netbook” computer?  Well you may be in a small minority if that is your preference.  The following survey “Consumers Not Sold on Netbooks” tells a different story from what we see the manufacturing and distfribution gearing up for in the stores these days.

So with all this online content being generated outside the newspaper industry, how popular is Newspaper Content Online these days? It turns out to be quite popular and it seems to give emphasis to consumer demand for authoritative content. However the vast majority of Americans do not pay to subscribe to online content.  That seems to pose an interesting problem for the traditional newspaper companies.  How do they plan to make money on their “stuff?”  The good news here for the newspapers is that paying for content is not out of the question for those surveyed (even though most do not yet pay today).  Some Americans will clearly pay for news that they can use.  These authoritative sources just need to package news up for better consumption.  But just in case I or anybody else might have grand ideas about creating a subscription account for a blog, we may wish to consider that the vast majority will not pay for access to blogs.  That seems to have emerged as a defined “free zone” for information distribution.

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Steve Ballmer on Bing! May 28, 2009

Posted by stewsutton in D7 All Things Digital.
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steve-ballmerSteve Ballmer, CEO Microsoft

I ran into Steve in the lobby of the hotel in the early AM.  I was returning from a short morning run and Steve was heading out for his run.  His “assistant” was coordinating their route after getting some input from the hotel staff.  I said hello thinking that the best route was to stay along the trail that runs adjacent to the golf course.  Hearing that they planned a different route, I decided to keep that suggestion to myself since Steve would be kicking off the D7 session in about an hour with a big announcement.

Fast forward to the session.  Steve is here to make his big announcement.  But first a bit of discussion about the economy and what Microsoft is doing to reallocate its operations…

Steve says that he believes in the “long term”

What we are experiencing today is “normal” – all the money that has evaporated from the economy… Consider most of that GONE.  We are building from here now and have what we have…

Ballmer says this is a “different recession.”

In a recession implies that you sort of go down and go up. In this case, i think this is money that’s just got to come out of the economy. … we’re really resetting the economy. Maybe we should think of today as normal and yesterday as the blue-bird.” So how long will this continue, asks Walt. Ballmer says to think things will return to the good-old-days quickly is naive. … “Is this a 50 year phenomenon? I don’t think so. But it’s not going to be over in three months, either.”

We need to have “great people” in order to execute on things.  Make sure that you don’t interlock strategies or “do” interlock strategies – we have good talent and hire well.

I’ve got seven children that I love (thinking about the different lines of business at Microsoft) – You can’t ask me which one that I love the most. Some are young, some are growing up and having children of their own. They are at different levels of maturity.

Apple has done good stuff.  Blackberry has done some good stuff.  PC business is still big – netbooks, etc is the vibrance in all of our children.

bingBing is the new name for Microsoft search.

Steve Balmer Introduces Bing here

Verb-up! is important.

You got to build a brand “step by step”

BallmerIt will take a while before people say “I’m going to ‘bing’ that” like they say ‘google that'”

Name is short, easy to say, works globally, have to get a URL clearance, – there are not a lot of issues to cross to get a 4-letter URL…

The focus of bing during the demo was toward trying to order and present good results on search and avoid having users hit the “back button”.

Ballmer brings out Yusef Mehdi to demo Bing.

The BING product is going live on June 3. From a UI perspective it’s box and a button format with screensaver-esque background.

Cool feature – Best Match denotes an official or definitive site — the site we know to be authoritative. Instant Answer — Answers to obvious questions delivered along with search returns, a search for Oscars immediately returns a result for who won an Academy Award. Search for UPS automatically returns customer service number at the top of the page.

Walt asks to search on “Microsoft.” Much laughter, but the search return does feature a customer service number.  The “customer service number” is shown for all service providers as a component of returned search results.

Yahoo is back? May 27, 2009

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carol-bartzCarol Bartz, CEO of Yahoo talks about “reestablishing” the company…

You don’t need a “#2” in the company. It’s important to know “who is in charge”.

You need to keep asking questions as a leader – to listen and confirm “is that what you said” – “is that what you meant?”

Is that the best you can do?

Is that what will get the customer excited?

IF you have not looked at something for a while, it is 100% likely that your staff has not worked on it for a while.

Manage with a sense of humor

Work has to be an intersting and fun place – that has to start at the top.

Yahoo has a billion hits a month on its totally open search engine

We will gather your information and send people back to you

You have to have the APIs and Process to be open

Yahoo was spread a bit too thin – a bit ADD for a while and starting stuff without completing it – customers were not satisfied – need to focus on the major anchors of what makes the core Yahoo brand a key benefit to its customers

  1. Front Page
  2. Search
  3. News / Sports / Finance / Entertainment

Understanding the cross property strategies

  1. video strategy
  2. social strategy
  3. linking

People in the company need to know who is responsible for making a specific decision.

Simple personalization for the experience – keeping some stuff away and keeping certain information flowing because it is what you want.

Your “home page” should be different depending on who you are and what you want.

Google vs Yahoo

Google is a fierce competitor to Yahoo – they are very good at search, their global map thing, but they dont have the positioning and reach that Yahoo has – as a place where people come to be informed.