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Technology Surveys of Interest May 30, 2009

Posted by stewsutton in D7 All Things Digital, Knowledge Management.
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SurveysThere were several technology usage surveys presented at the Wall Street Journal All Things Digital Conference (D7) this past week.  I took some screen snapshots that seem to be reasonably legible so I am posting links to those images here.

The first image explores how the folks that run Twitter might consider making money someday.  Monetizing Twitter is the title of the slide.  Things like banner adds, professional accounts, and text advertising are compared across different demographic populations.

This next image explores the iPhone relationship with the AT&T service provider.  The title of this survey slide is iPhone Disincentives and it asks the question “What is the reason that you don’t own or use an iPhone?”  This question stimulated some interesting conversation with the CEO of AT&T during the conference session.

This next survey slide shows how things are going in the social network space (relative to participation). Social Network Participation is surveyed across different demographic groups and across the different social network services.  Twitter, MySpace and Facebook show some interesting results.  Take a look.

I found this next survey quite interesting.  The qustion (that many seem to have opinions about) is: “If you were using MySpace more in the past, why are you using it less today?”  So take a look at this slide: Using MySpace Less

So how are the search engines focused on consumer needs stacking up against each other?  We could reasonably assume that Google has the dominate market position.  But by how much?  And how are the other guys doing?  Search By The Numbers shows how the different public-facing search engines are doing against each other.  Google has 54% of the take with Yahoo with 22% of the search engine usage.  How about the other guys?  Take a look here to see How Consumers Choose Their Search Engine

So you think you want to buy a “netbook” computer?  Well you may be in a small minority if that is your preference.  The following survey “Consumers Not Sold on Netbooks” tells a different story from what we see the manufacturing and distfribution gearing up for in the stores these days.

So with all this online content being generated outside the newspaper industry, how popular is Newspaper Content Online these days? It turns out to be quite popular and it seems to give emphasis to consumer demand for authoritative content. However the vast majority of Americans do not pay to subscribe to online content.  That seems to pose an interesting problem for the traditional newspaper companies.  How do they plan to make money on their “stuff?”  The good news here for the newspapers is that paying for content is not out of the question for those surveyed (even though most do not yet pay today).  Some Americans will clearly pay for news that they can use.  These authoritative sources just need to package news up for better consumption.  But just in case I or anybody else might have grand ideas about creating a subscription account for a blog, we may wish to consider that the vast majority will not pay for access to blogs.  That seems to have emerged as a defined “free zone” for information distribution.

D7 – MySpace Update by Jon Miller and Owen Van Natta May 27, 2009

Posted by stewsutton in D7 All Things Digital.
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duo-miller-van-nattaJon Miller and Owen Van Natta

So how is it going at MySpace and why are you guys running this show?

Told story of what it is like when you go to pick up your “towed car” in NYC.  The window says – “This person did not tow your car and if you cooperate you will get your car back faster.”

That was the comment that the new CEO made with respect to the “fixup” of the MySpace property since MySpace has gone cold: It is losing its audience to Facebook and other sites (LinkedIn, Plaxo, etc.)

A 131 million visitors to MySpace last month – it is still a significant web property.

When the new leaders look at MySpace they see it as a huge platform to “build on”

Music is a huge part of the MySpace experience.  This is a big differentiator with other social media sites.  Walt’s kids (musicians) had pages on MySpace. But they don’t really go there anymore.

Has MySpace become too narrowly focused on Band Promotion?

MySpace is also “big” on video

So it seems that MySpace is focused on the “noisy” aspects of social media?

MySpace needs an improved user experience that is part of a core “re-design” – a design that is responsible to shifting user needs – When you go to MySpace you are almost “attacked” by the media there!

What is up with the “music business”? May 27, 2009

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irving-azoffInterview with Irving Azoff, CEO Ticketmaster Entertainment

First some background on the music industry…

Record companies and technology mix – business attempting to protect a dead model for revenue production.  Suing a consumer is a dead-end thing.  They may go to the advertising model.  Acts are still being introduced. Internet allows direct connect to the fans.

Will there be record companies in the future?

THe 4 record companies are great repositories of over 100 years of material.

Record companies will transform into “music companies” like Ticketmaster/LiveNation.

Creative side of the business is anxious – losing the revenue and royalty payments from intellectual property produced.

iTunes is a great partner

Selling individual tracks as opposed to the old model of full albums brings a smaller revenue stream. – This drives the live performance and the branding.

Merger of music, retail, and multiple product lines.

So where does the music fit in all of this?

You never know where new talent will emerge.  Taylor Swift – writing her own songs in her garage, exposure through YouTube, MySpace, etc. – On the live circuit? – Technology has a lot to do with spread of information and building the brand.

New technologies will be embraced more than in the past.  There is not near the sort of money available today that the record companies used to make.  Those days are past.

Every time there was a great technology, the record companies extorted such great fees that they put that cool technology out of business.

Mergers and stuff – LiveNation (concert promotion company – and artist development process) – everything evolves around the desire to see the live artist – and Ticketmaster (a ticketing solution for events).  Ticketmaster a focus of great criticism – performance of handling the number of requests verses the total number of tickets that are available – lots of taxes and fees – this makes it complicated and expensive and makes the customers angry.

Radio is not integral to music – MTV does not matter anymore – Artists need to connect to their fans (email connection direct to fans via “ticketmaster”)