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Yahoo is back? May 27, 2009

Posted by stewsutton in D7 All Things Digital.
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carol-bartzCarol Bartz, CEO of Yahoo talks about “reestablishing” the company…

You don’t need a “#2” in the company. It’s important to know “who is in charge”.

You need to keep asking questions as a leader – to listen and confirm “is that what you said” – “is that what you meant?”

Is that the best you can do?

Is that what will get the customer excited?

IF you have not looked at something for a while, it is 100% likely that your staff has not worked on it for a while.

Manage with a sense of humor

Work has to be an intersting and fun place – that has to start at the top.

Yahoo has a billion hits a month on its totally open search engine

We will gather your information and send people back to you

You have to have the APIs and Process to be open

Yahoo was spread a bit too thin – a bit ADD for a while and starting stuff without completing it – customers were not satisfied – need to focus on the major anchors of what makes the core Yahoo brand a key benefit to its customers

  1. Front Page
  2. Search
  3. News / Sports / Finance / Entertainment

Understanding the cross property strategies

  1. video strategy
  2. social strategy
  3. linking

People in the company need to know who is responsible for making a specific decision.

Simple personalization for the experience – keeping some stuff away and keeping certain information flowing because it is what you want.

Your “home page” should be different depending on who you are and what you want.

Google vs Yahoo

Google is a fierce competitor to Yahoo – they are very good at search, their global map thing, but they dont have the positioning and reach that Yahoo has – as a place where people come to be informed.

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